Strategic positioning process and image of bank services: the case of brazilian commercial banks (1999)
- Authors:
- USP affiliated authors: GOUVEA, MARIA APARECIDA - FEA ; TOLEDO, GERALDO LUCIANO - FEA
- Unidade: FEA
- Assunto: ADMINISTRAÇÃO EXECUTIVA
- Language: Inglês
- Imprenta:
- Publisher: EIRASS
- Publisher place: Las Croabas
- Date published: 1999
- Source:
- Título do periódico: Book of abstracts
- Conference titles: Recent Advances in Retailing & Services Science Conference
-
ABNT
GOUVÊA, Maria Aparecida e TOLEDO, Geraldo Luciano. Strategic positioning process and image of bank services: the case of brazilian commercial banks. 1999, Anais.. Las Croabas: EIRASS, 1999. . Acesso em: 23 maio 2024. -
APA
Gouvêa, M. A., & Toledo, G. L. (1999). Strategic positioning process and image of bank services: the case of brazilian commercial banks. In Book of abstracts. Las Croabas: EIRASS. -
NLM
Gouvêa MA, Toledo GL. Strategic positioning process and image of bank services: the case of brazilian commercial banks. Book of abstracts. 1999 ;[citado 2024 maio 23 ] -
Vancouver
Gouvêa MA, Toledo GL. Strategic positioning process and image of bank services: the case of brazilian commercial banks. Book of abstracts. 1999 ;[citado 2024 maio 23 ] - Market segmentation: the case of a service company
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