Brand crisis management and its impact on brand image: a case study

Brand crisis management and its impact on brand image: a case study (2015)

Authors:
USP affiliated authors: IKEDA, ANA AKEMI - FEA ; CRESCITELLI, EDSON - FEA
Unidade: FEA
Subjects: MARCAS (ADMINISTRAÇÃO); ADMINISTRAÇÃO DE MARKETING
Language: Inglês
Imprenta:
- Publisher: Business Association of Latin American Studies
- Publisher place: Seattle
- Date published: 2015
Source:
- Título do periódico: Entrepreneurship in a diverse world of global initiatives
Conference titles: BALAS Annual Conference 2015

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ABNT

SALVADOR, Alexandre Borba e IKEDA, Ana Akemi e CRESCITELLI, Edson. Brand crisis management and its impact on brand image: a case study. 2015, Anais.. Seattle: Business Association of Latin American Studies, 2015. Disponível em: http://www.balas.org/BALAS_2015_proceedings/data/documents/p979732.pdf. Acesso em: 28 abr. 2024.
APA

Salvador, A. B., Ikeda, A. A., & Crescitelli, E. (2015). Brand crisis management and its impact on brand image: a case study. In Entrepreneurship in a diverse world of global initiatives. Seattle: Business Association of Latin American Studies. Recuperado de http://www.balas.org/BALAS_2015_proceedings/data/documents/p979732.pdf
NLM

Salvador AB, Ikeda AA, Crescitelli E. Brand crisis management and its impact on brand image: a case study [Internet]. Entrepreneurship in a diverse world of global initiatives. 2015 ;[citado 2024 abr. 28 ] Available from: http://www.balas.org/BALAS_2015_proceedings/data/documents/p979732.pdf
Vancouver

Salvador AB, Ikeda AA, Crescitelli E. Brand crisis management and its impact on brand image: a case study [Internet]. Entrepreneurship in a diverse world of global initiatives. 2015 ;[citado 2024 abr. 28 ] Available from: http://www.balas.org/BALAS_2015_proceedings/data/documents/p979732.pdf