What is neuromarketing?: a proposal for a broader and more accurate definition (2017)
- Authors:
- USP affiliated authors: OLIVEIRA, JORGE HENRIQUE CALDEIRA DE - FEARP ; GIRALDI, JANAINA DE MOURA ENGRACIA - FEARP
- Unidade: FEARP
- Subjects: MARKETING; PESQUISA DE MERCADO; TERMINOLOGIA; NEUROMARKETING
- Keywords: Neuromaketing definition; Marketing research; Terminology
- Language: Inglês
- Imprenta:
- Publisher place: Boca Raton
- Date published: 2017
- Source:
- Título do periódico: Global Business and Management Research
- ISSN: 1947-5667
- Volume/Número/Paginação/Ano: v. 9, n. 2, p. 19-29, 2017
-
ABNT
OLIVEIRA, Jorge Henrique Caldeira de e GIRALDI, Janaina de Moura Engracia. What is neuromarketing?: a proposal for a broader and more accurate definition. Global Business and Management Research, v. 9, n. 2, p. 19-29, 2017Tradução . . Disponível em: http://www.gbmr.ioksp.com/pdf/vol.%209%20no.%202/V9N2-2.pdf. Acesso em: 27 abr. 2024. -
APA
Oliveira, J. H. C. de, & Giraldi, J. de M. E. (2017). What is neuromarketing?: a proposal for a broader and more accurate definition. Global Business and Management Research, 9( 2), 19-29. Recuperado de http://www.gbmr.ioksp.com/pdf/vol.%209%20no.%202/V9N2-2.pdf -
NLM
Oliveira JHC de, Giraldi J de ME. What is neuromarketing?: a proposal for a broader and more accurate definition [Internet]. Global Business and Management Research. 2017 ; 9( 2): 19-29.[citado 2024 abr. 27 ] Available from: http://www.gbmr.ioksp.com/pdf/vol.%209%20no.%202/V9N2-2.pdf -
Vancouver
Oliveira JHC de, Giraldi J de ME. What is neuromarketing?: a proposal for a broader and more accurate definition [Internet]. Global Business and Management Research. 2017 ; 9( 2): 19-29.[citado 2024 abr. 27 ] Available from: http://www.gbmr.ioksp.com/pdf/vol.%209%20no.%202/V9N2-2.pdf - Neuromarketing and its implications for operations management: an experiment with two brands of beer
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