The brand creation process in the information technology sector: the case of Brazil IT+ (2013)
Source: International Journal of Business Administration. Unidade: FEARP
Subjects: MARCAS COMERCIAIS (DESENVOLVIMENTO), VANTAGEM COMPETITIVA (IDENTIFICAÇÃO), TECNOLOGIA DA INFORMAÇÃO, EMPRESA NACIONAL
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RINGER, Naya Jayme et al. The brand creation process in the information technology sector: the case of Brazil IT+. International Journal of Business Administration, v. 4, n. 2, p. 27-38, 2013Tradução . . Disponível em: https://doi.org/10.5430/ijba.v4n2p27. Acesso em: 09 jun. 2024.APA
Ringer, N. J., Giraldi, J. de M. E., Capellaro, A. F., & Amui, L. B. L. (2013). The brand creation process in the information technology sector: the case of Brazil IT+. International Journal of Business Administration, 4( 2), 27-38. doi:10.5430/ijba.v4n2p27NLM
Ringer NJ, Giraldi J de ME, Capellaro AF, Amui LBL. The brand creation process in the information technology sector: the case of Brazil IT+ [Internet]. International Journal of Business Administration. 2013 ; 4( 2): 27-38.[citado 2024 jun. 09 ] Available from: https://doi.org/10.5430/ijba.v4n2p27Vancouver
Ringer NJ, Giraldi J de ME, Capellaro AF, Amui LBL. The brand creation process in the information technology sector: the case of Brazil IT+ [Internet]. International Journal of Business Administration. 2013 ; 4( 2): 27-38.[citado 2024 jun. 09 ] Available from: https://doi.org/10.5430/ijba.v4n2p27