Brand equity protection and new geographic dynamics evidence from franchising in Brazil (2021)
Fadairo, Muriel; Kaswengi, Joseph; Lanchimba, Cintya; Bitti, Eugenio José Silva 
Source: Recherche et Applications en Marketing (English Edition). Unidade: FEARP
Subjects: MARCAS COMERCIAIS, FRANQUIA, MARKETING
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FADAIRO, Muriel et al. Brand equity protection and new geographic dynamics evidence from franchising in Brazil. Recherche et Applications en Marketing (English Edition), v. 36, n. 3, p. 8-24, 2021Tradução . . Disponível em: https://doi.org/10.1177/2051570720966287. Acesso em: 29 maio 2024.APA
Fadairo, M., Kaswengi, J., Lanchimba, C., & Bitti, E. J. S. (2021). Brand equity protection and new geographic dynamics evidence from franchising in Brazil. Recherche et Applications en Marketing (English Edition), 36( 3), 8-24. doi:10.1177/2051570720966287NLM
Fadairo M, Kaswengi J, Lanchimba C, Bitti EJS. Brand equity protection and new geographic dynamics evidence from franchising in Brazil [Internet]. Recherche et Applications en Marketing (English Edition). 2021 ; 36( 3): 8-24.[citado 2024 maio 29 ] Available from: https://doi.org/10.1177/2051570720966287Vancouver
Fadairo M, Kaswengi J, Lanchimba C, Bitti EJS. Brand equity protection and new geographic dynamics evidence from franchising in Brazil [Internet]. Recherche et Applications en Marketing (English Edition). 2021 ; 36( 3): 8-24.[citado 2024 maio 29 ] Available from: https://doi.org/10.1177/2051570720966287
