The effectiveness of celebrity endorsement in aspiring new celebrities (2018)
Fonte: RAUSP Management Journal. Unidade: EACH
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FREIRE, Otávio Bandeira de Lamônica e SILVA, Filipe Quevedo e SCRIVANO, Diego Senise and Pedro. The effectiveness of celebrity endorsement in aspiring new celebrities. RAUSP Management Journal, v. 53, n. 3, p. 289-303, 2018Tradução . . Disponível em: https://doi.org/10.1108/RAUSP-04-2018-011. Acesso em: 19 abr. 2024.APA
Freire, O. B. de L., Silva, F. Q., & Scrivano, D. S. and P. (2018). The effectiveness of celebrity endorsement in aspiring new celebrities. RAUSP Management Journal, 53( 3), 289-303. doi:10.1108/RAUSP-04-2018-011NLM
Freire OB de L, Silva FQ, Scrivano DS and P. The effectiveness of celebrity endorsement in aspiring new celebrities [Internet]. RAUSP Management Journal. 2018 ; 53( 3): 289-303.[citado 2024 abr. 19 ] Available from: https://doi.org/10.1108/RAUSP-04-2018-011Vancouver
Freire OB de L, Silva FQ, Scrivano DS and P. The effectiveness of celebrity endorsement in aspiring new celebrities [Internet]. RAUSP Management Journal. 2018 ; 53( 3): 289-303.[citado 2024 abr. 19 ] Available from: https://doi.org/10.1108/RAUSP-04-2018-011
