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Artigo de periodico
Rio 2016 olympic games: brand and the reciprocal effects of touristic destinations (2022)
Ferreira, Luciana Brandão ; Giraldi, Janaina de Moura Engracia ; Santos, Glauber Eduardo de Oliveira ; Jabbour, Charbel Jose Chiappetta
Source: Journal of Vacation Marketing: an International Journal for the Tourism and Hospitality Industries. Unidades: FEARP, EACH
Subjects: JOGOS OLÍMPICOS, EVENTOS ESPORTIVOS, TURISMO DE EVENTOS, MARCAS
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ABNT
FERREIRA, Luciana Brandão et al. Rio 2016 olympic games: brand and the reciprocal effects of touristic destinations. Journal of Vacation Marketing: an International Journal for the Tourism and Hospitality Industries, v. 28, n. 3, p. 335-349, 2022Tradução . . Disponível em: https://doi.org/10.1177/13567667211063206. Acesso em: 17 abr. 2024.
APA
Ferreira, L. B., Giraldi, J. de M. E., Santos, G. E. de O., & Jabbour, C. J. C. (2022). Rio 2016 olympic games: brand and the reciprocal effects of touristic destinations. Journal of Vacation Marketing: an International Journal for the Tourism and Hospitality Industries, 28( 3), 335-349. doi:10.1177/13567667211063206
NLM
Ferreira LB, Giraldi J de ME, Santos GE de O, Jabbour CJC. Rio 2016 olympic games: brand and the reciprocal effects of touristic destinations [Internet]. Journal of Vacation Marketing: an International Journal for the Tourism and Hospitality Industries. 2022 ; 28( 3): 335-349.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1177/13567667211063206
Vancouver
Ferreira LB, Giraldi J de ME, Santos GE de O, Jabbour CJC. Rio 2016 olympic games: brand and the reciprocal effects of touristic destinations [Internet]. Journal of Vacation Marketing: an International Journal for the Tourism and Hospitality Industries. 2022 ; 28( 3): 335-349.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1177/13567667211063206
Artigo de periodico
Branding cities, regions and countries: the roadmap of place brand equity (2021)
Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia
Source: RAUSP Management Journal. Unidade: FEARP
Subjects: MARCAS, EQUIDADE, MARKETING ESTRATÉGICO
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ABNT
MARIUTTI, Fabiana Gondim e GIRALDI, Janaina de Moura Engracia. Branding cities, regions and countries: the roadmap of place brand equity. RAUSP Management Journal, v. 56, n. 2, p. 202-216, 2021Tradução . . Disponível em: https://doi.org/10.1108/RAUSP-06-2020-0131. Acesso em: 17 abr. 2024.
APA
Mariutti, F. G., & Giraldi, J. de M. E. (2021). Branding cities, regions and countries: the roadmap of place brand equity. RAUSP Management Journal, 56( 2), 202-216. doi:10.1108/RAUSP-06-2020-0131
NLM
Mariutti FG, Giraldi J de ME. Branding cities, regions and countries: the roadmap of place brand equity [Internet]. RAUSP Management Journal. 2021 ; 56( 2): 202-216.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1108/RAUSP-06-2020-0131
Vancouver
Mariutti FG, Giraldi J de ME. Branding cities, regions and countries: the roadmap of place brand equity [Internet]. RAUSP Management Journal. 2021 ; 56( 2): 202-216.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1108/RAUSP-06-2020-0131
Artigo de periodico
Advertising in streaming video: an integrative literature review and research agenda (2021)
Frade, João Lucas Hana; Oliveira, Jorge Henrique Caldeira de ; Giraldi, Janaina de Moura Engracia
Source: Telecommunications Policy. Unidade: FEARP
Subjects: PROPAGANDA, PROPAGANDA ONLINE, MARKETING, REVISÃO INTEGRATIVA
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ABNT
FRADE, João Lucas Hana e OLIVEIRA, Jorge Henrique Caldeira de e GIRALDI, Janaina de Moura Engracia. Advertising in streaming video: an integrative literature review and research agenda. Telecommunications Policy, v. 45, n. 9, 2021Tradução . . Disponível em: https://doi.org/10.1016/j.telpol.2021.102186. Acesso em: 17 abr. 2024.
APA
Frade, J. L. H., Oliveira, J. H. C. de, & Giraldi, J. de M. E. (2021). Advertising in streaming video: an integrative literature review and research agenda. Telecommunications Policy, 45( 9). doi:10.1016/j.telpol.2021.102186
NLM
Frade JLH, Oliveira JHC de, Giraldi J de ME. Advertising in streaming video: an integrative literature review and research agenda [Internet]. Telecommunications Policy. 2021 ; 45( 9):[citado 2024 abr. 17 ] Available from: https://doi.org/10.1016/j.telpol.2021.102186
Vancouver
Frade JLH, Oliveira JHC de, Giraldi J de ME. Advertising in streaming video: an integrative literature review and research agenda [Internet]. Telecommunications Policy. 2021 ; 45( 9):[citado 2024 abr. 17 ] Available from: https://doi.org/10.1016/j.telpol.2021.102186
Artigo de periodico
Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement (2021)
Pagan, Karina Munari; Giraldi, Janaina de Moura Engracia ; Maheshwari, Vishwas; Paula, André Luiz Damião de; Oliveira, Jorge Henrique Caldeira de
Source: International Journal of Wine Business Research. Unidade: FEARP
Subjects: MARKETING, INDÚSTRIA DE BEBIDAS, VINHO, COMPORTAMENTO DO CONSUMIDOR, PROCESSOS COGNITIVOS, PREFERÊNCIAS
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ABNT
PAGAN, Karina Munari et al. Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement. International Journal of Wine Business Research, v. 33, n. 4, p. 481-501, 2021Tradução . . Disponível em: https://doi.org/10.1108/IJWBR-08-2020-0043. Acesso em: 17 abr. 2024.
APA
Pagan, K. M., Giraldi, J. de M. E., Maheshwari, V., Paula, A. L. D. de, & Oliveira, J. H. C. de. (2021). Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement. International Journal of Wine Business Research, 33( 4), 481-501. doi:10.1108/IJWBR-08-2020-0043
NLM
Pagan KM, Giraldi J de ME, Maheshwari V, Paula ALD de, Oliveira JHC de. Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement [Internet]. International Journal of Wine Business Research. 2021 ; 33( 4): 481-501.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1108/IJWBR-08-2020-0043
Vancouver
Pagan KM, Giraldi J de ME, Maheshwari V, Paula ALD de, Oliveira JHC de. Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement [Internet]. International Journal of Wine Business Research. 2021 ; 33( 4): 481-501.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1108/IJWBR-08-2020-0043
Artigo de periodico
Destination website management: a social constructionist approach (2021)
Kanazawa, Flávio Notomi; Lourenção, Marina Toledo de Arruda; Oliveira, Jorge Henrique Caldeira de ; Giraldi, Janaina de Moura Engracia
Source: Journal of Destination Marketing & Management. Unidade: FEARP
Subjects: WEB SITES, COMUNICAÇÃO DIGITAL, ATENÇÃO VISUAL, CONSTRUCIONISMO SOCIAL
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ABNT
KANAZAWA, Flávio Notomi et al. Destination website management: a social constructionist approach. Journal of Destination Marketing & Management, v. 19, 2021Tradução . . Disponível em: https://doi.org/10.1016/j.jdmm.2020.100545. Acesso em: 17 abr. 2024.
APA
Kanazawa, F. N., Lourenção, M. T. de A., Oliveira, J. H. C. de, & Giraldi, J. de M. E. (2021). Destination website management: a social constructionist approach. Journal of Destination Marketing & Management, 19. doi:10.1016/j.jdmm.2020.100545
NLM
Kanazawa FN, Lourenção MT de A, Oliveira JHC de, Giraldi J de ME. Destination website management: a social constructionist approach [Internet]. Journal of Destination Marketing & Management. 2021 ; 19[citado 2024 abr. 17 ] Available from: https://doi.org/10.1016/j.jdmm.2020.100545
Vancouver
Kanazawa FN, Lourenção MT de A, Oliveira JHC de, Giraldi J de ME. Destination website management: a social constructionist approach [Internet]. Journal of Destination Marketing & Management. 2021 ; 19[citado 2024 abr. 17 ] Available from: https://doi.org/10.1016/j.jdmm.2020.100545
Artigo de periodico
Gender differences: visual attention and attitude toward advertisements (2021)
Boscolo, Juliana Cristina; Oliveira, Jorge Henrique Caldeira de ; Maheshwari, Vishwas; Giraldi, Janaina de Moura Engracia
Source: Marketing Intelligence & Planning. Unidade: FEARP
Subjects: ATENÇÃO VISUAL, PROPAGANDA, COMUNICAÇÃO VISUAL, RASTREAMENTO
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ABNT
BOSCOLO, Juliana Cristina et al. Gender differences: visual attention and attitude toward advertisements. Marketing Intelligence & Planning, v. 39, n. 2, p. 300-314, 2021Tradução . . Disponível em: https://doi.org/10.1108/MIP-11-2019-0598. Acesso em: 17 abr. 2024.
APA
Boscolo, J. C., Oliveira, J. H. C. de, Maheshwari, V., & Giraldi, J. de M. E. (2021). Gender differences: visual attention and attitude toward advertisements. Marketing Intelligence & Planning, 39( 2), 300-314. doi:10.1108/MIP-11-2019-0598
NLM
Boscolo JC, Oliveira JHC de, Maheshwari V, Giraldi J de ME. Gender differences: visual attention and attitude toward advertisements [Internet]. Marketing Intelligence & Planning. 2021 ; 39( 2): 300-314.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1108/MIP-11-2019-0598
Vancouver
Boscolo JC, Oliveira JHC de, Maheshwari V, Giraldi J de ME. Gender differences: visual attention and attitude toward advertisements [Internet]. Marketing Intelligence & Planning. 2021 ; 39( 2): 300-314.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1108/MIP-11-2019-0598
Artigo de periodico
Creation and implementation of collective brands: an analysis of the Brazilian wine sector challenges (2021)
Castro, Virginia Aparecida; Lourenção, Marina Toledo de Arruda ; Giraldi, Janaina de Moura Engracia ; Oliveira, Jorge Henrique Caldeira de
Source: Journal of International Food & Agribusiness Marketing. Unidade: FEARP
Subjects: MARCAS COMERCIAIS, VINHO, COMPORTAMENTO DO CONSUMIDOR, MERCADO INTERNO, GOVERNANÇA CORPORATIVA
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ABNT
CASTRO, Virginia Aparecida et al. Creation and implementation of collective brands: an analysis of the Brazilian wine sector challenges. Journal of International Food & Agribusiness Marketing, 2021Tradução . . Disponível em: https://doi.org/10.1080/08974438.2021.1924334. Acesso em: 17 abr. 2024.
APA
Castro, V. A., Lourenção, M. T. de A., Giraldi, J. de M. E., & Oliveira, J. H. C. de. (2021). Creation and implementation of collective brands: an analysis of the Brazilian wine sector challenges. Journal of International Food & Agribusiness Marketing. doi:10.1080/08974438.2021.1924334
NLM
Castro VA, Lourenção MT de A, Giraldi J de ME, Oliveira JHC de. Creation and implementation of collective brands: an analysis of the Brazilian wine sector challenges [Internet]. Journal of International Food & Agribusiness Marketing. 2021 ;[citado 2024 abr. 17 ] Available from: https://doi.org/10.1080/08974438.2021.1924334
Vancouver
Castro VA, Lourenção MT de A, Giraldi J de ME, Oliveira JHC de. Creation and implementation of collective brands: an analysis of the Brazilian wine sector challenges [Internet]. Journal of International Food & Agribusiness Marketing. 2021 ;[citado 2024 abr. 17 ] Available from: https://doi.org/10.1080/08974438.2021.1924334
Artigo de periodico
Metabolomics as a marketing tool for geographical indication products: a literature review (2021)
Cassago, Alvaro Luis Lamas; Artêncio, Mateus Manfrin; Giraldi, Janaina de Moura Engracia ; Costa, Fernando Batista da
Source: European Food Research and Technology. Unidades: FCFRP, FEARP
Subjects: MARKETING, QUALIDADE DO PRODUTO, PROPRIEDADE INDUSTRIAL, DENOMINAÇÃO DE ORIGEM, IMPRESSÃO PLANOGRÁFICA, REVISÃO INTEGRATIVA
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ABNT
CASSAGO, Alvaro Luis Lamas et al. Metabolomics as a marketing tool for geographical indication products: a literature review. European Food Research and Technology, v. 247, p. 2143-2159, 2021Tradução . . Disponível em: https://doi.org/10.1007/s00217-021-03782-2. Acesso em: 17 abr. 2024.
APA
Cassago, A. L. L., Artêncio, M. M., Giraldi, J. de M. E., & Costa, F. B. da. (2021). Metabolomics as a marketing tool for geographical indication products: a literature review. European Food Research and Technology, 247, 2143-2159. doi:10.1007/s00217-021-03782-2
NLM
Cassago ALL, Artêncio MM, Giraldi J de ME, Costa FB da. Metabolomics as a marketing tool for geographical indication products: a literature review [Internet]. European Food Research and Technology. 2021 ; 247 2143-2159.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1007/s00217-021-03782-2
Vancouver
Cassago ALL, Artêncio MM, Giraldi J de ME, Costa FB da. Metabolomics as a marketing tool for geographical indication products: a literature review [Internet]. European Food Research and Technology. 2021 ; 247 2143-2159.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1007/s00217-021-03782-2
Artigo de periodico
Geographical indication as a strategic brand resource in the wine sector in Rio Grande do Sul/Brazil (2021)
Castro, Virginia Aparecida; Lourenção, Marina Toledo de Arruda; Giraldi, Janaina de Moura Engracia
Source: Revista de Administração da UFSM. Unidade: FEARP
Subjects: MARCAS, VANTAGEM COMPETITIVA, SUSTENTABILIDADE, QUALIDADE DO PRODUTO
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ABNT
CASTRO, Virginia Aparecida e LOURENÇÃO, Marina Toledo de Arruda e GIRALDI, Janaina de Moura Engracia. Geographical indication as a strategic brand resource in the wine sector in Rio Grande do Sul/Brazil. Revista de Administração da UFSM, v. 14, n. 2, p. 276-296, 2021Tradução . . Disponível em: https://doi.org/10.5902/1983465934790. Acesso em: 17 abr. 2024.
APA
Castro, V. A., Lourenção, M. T. de A., & Giraldi, J. de M. E. (2021). Geographical indication as a strategic brand resource in the wine sector in Rio Grande do Sul/Brazil. Revista de Administração da UFSM, 14( 2), 276-296. doi:10.5902/1983465934790
NLM
Castro VA, Lourenção MT de A, Giraldi J de ME. Geographical indication as a strategic brand resource in the wine sector in Rio Grande do Sul/Brazil [Internet]. Revista de Administração da UFSM. 2021 ; 14( 2): 276-296.[citado 2024 abr. 17 ] Available from: https://doi.org/10.5902/1983465934790
Vancouver
Castro VA, Lourenção MT de A, Giraldi J de ME. Geographical indication as a strategic brand resource in the wine sector in Rio Grande do Sul/Brazil [Internet]. Revista de Administração da UFSM. 2021 ; 14( 2): 276-296.[citado 2024 abr. 17 ] Available from: https://doi.org/10.5902/1983465934790
Artigo de periodico
Organic and sponsored ads: study on online purchase intent and visual behaviour (2020)
Souza, Marina Teixeira de; Oliveira, Jorge Henrique Caldeira de ; Giraldi, Janaina de Moura Engracia
Source: International Journal of Internet Marketing and Advertising. Unidades: FEARP, EESC
Subjects: WEB SITES, ANÚNCIOS ONLINE, REDES SOCIAIS, COMPRA E VENDA, ATENÇÃO VISUAL
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ABNT
SOUZA, Marina Teixeira de e OLIVEIRA, Jorge Henrique Caldeira de e GIRALDI, Janaina de Moura Engracia. Organic and sponsored ads: study on online purchase intent and visual behaviour. International Journal of Internet Marketing and Advertising, v. 14, n. 3, p. 318-335, 2020Tradução . . Disponível em: https://doi.org/10.1504/IJIMA.2020.108721. Acesso em: 17 abr. 2024.
APA
Souza, M. T. de, Oliveira, J. H. C. de, & Giraldi, J. de M. E. (2020). Organic and sponsored ads: study on online purchase intent and visual behaviour. International Journal of Internet Marketing and Advertising, 14( 3), 318-335. doi:10.1504/IJIMA.2020.108721
NLM
Souza MT de, Oliveira JHC de, Giraldi J de ME. Organic and sponsored ads: study on online purchase intent and visual behaviour [Internet]. International Journal of Internet Marketing and Advertising. 2020 ; 14( 3): 318-335.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1504/IJIMA.2020.108721
Vancouver
Souza MT de, Oliveira JHC de, Giraldi J de ME. Organic and sponsored ads: study on online purchase intent and visual behaviour [Internet]. International Journal of Internet Marketing and Advertising. 2020 ; 14( 3): 318-335.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1504/IJIMA.2020.108721
Artigo de periodico
Comparison of cognitive process in men and women while shopping: (case study: investigating the impact of brand using eye tracker) (2020)
Salarifar, Mona; Alroaia, Younos Vakil; Danaei, Abolfazl; Riazi, Gholamhossein; Giraldi, Janaina de Moura Engracia
Source: Journal of Business Management. Unidade: FEARP
Subjects: MARCAS, PROCESSOS COGNITIVOS, ATENÇÃO VISUAL, RASTREAMENTO
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ABNT
SALARIFAR, Mona et al. Comparison of cognitive process in men and women while shopping: (case study: investigating the impact of brand using eye tracker). Journal of Business Management, v. 12, n. 2, p. 422-435, 2020Tradução . . Disponível em: https://doi.org/10.22059/jibm.2019.282704.3523. Acesso em: 17 abr. 2024.
APA
Salarifar, M., Alroaia, Y. V., Danaei, A., Riazi, G., & Giraldi, J. de M. E. (2020). Comparison of cognitive process in men and women while shopping: (case study: investigating the impact of brand using eye tracker). Journal of Business Management, 12( 2), 422-435. doi:10.22059/jibm.2019.282704.3523
NLM
Salarifar M, Alroaia YV, Danaei A, Riazi G, Giraldi J de ME. Comparison of cognitive process in men and women while shopping: (case study: investigating the impact of brand using eye tracker) [Internet]. Journal of Business Management. 2020 ; 12( 2): 422-435.[citado 2024 abr. 17 ] Available from: https://doi.org/10.22059/jibm.2019.282704.3523
Vancouver
Salarifar M, Alroaia YV, Danaei A, Riazi G, Giraldi J de ME. Comparison of cognitive process in men and women while shopping: (case study: investigating the impact of brand using eye tracker) [Internet]. Journal of Business Management. 2020 ; 12( 2): 422-435.[citado 2024 abr. 17 ] Available from: https://doi.org/10.22059/jibm.2019.282704.3523
Artigo de periodico
China’s reputation in the USA: strategies for consumers (2020)
Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia ; Montanari, Maria Gabriela
Source: GCG: revista de globalización, competitividad y gobernabilidad. Unidade: FEARP
Subjects: MARCAS, REPUTAÇÃO, ESTRATÉGIA ORGANIZACIONAL, NEGÓCIOS
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ABNT
MARIUTTI, Fabiana Gondim e GIRALDI, Janaina de Moura Engracia e MONTANARI, Maria Gabriela. China’s reputation in the USA: strategies for consumers. GCG: revista de globalización, competitividad y gobernabilidad, v. 14, n. 2, p. 124-137, 2020Tradução . . Disponível em: https://doi.org/10.3232/GCG.2020.V14.N2.06. Acesso em: 17 abr. 2024.
APA
Mariutti, F. G., Giraldi, J. de M. E., & Montanari, M. G. (2020). China’s reputation in the USA: strategies for consumers. GCG: revista de globalización, competitividad y gobernabilidad, 14( 2), 124-137. doi:10.3232/GCG.2020.V14.N2.06
NLM
Mariutti FG, Giraldi J de ME, Montanari MG. China’s reputation in the USA: strategies for consumers [Internet]. GCG: revista de globalización, competitividad y gobernabilidad. 2020 ; 14( 2): 124-137.[citado 2024 abr. 17 ] Available from: https://doi.org/10.3232/GCG.2020.V14.N2.06
Vancouver
Mariutti FG, Giraldi J de ME, Montanari MG. China’s reputation in the USA: strategies for consumers [Internet]. GCG: revista de globalización, competitividad y gobernabilidad. 2020 ; 14( 2): 124-137.[citado 2024 abr. 17 ] Available from: https://doi.org/10.3232/GCG.2020.V14.N2.06
Artigo de periodico
Country brand equity: the role of image and reputation (2020)
Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia
Source: BAR - Brazilian Administration Review. Unidade: FEARP
Subjects: MARCAS, REPUTAÇÃO, IMAGEM ORGANIZACIONAL
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ABNT
MARIUTTI, Fabiana Gondim e GIRALDI, Janaina de Moura Engracia. Country brand equity: the role of image and reputation. BAR - Brazilian Administration Review, v. 17, n. 3, 2020Tradução . . Disponível em: https://doi.org/10.1590/1807-7692bar2020180128. Acesso em: 17 abr. 2024.
APA
Mariutti, F. G., & Giraldi, J. de M. E. (2020). Country brand equity: the role of image and reputation. BAR - Brazilian Administration Review, 17( 3). doi:10.1590/1807-7692bar2020180128
NLM
Mariutti FG, Giraldi J de ME. Country brand equity: the role of image and reputation [Internet]. BAR - Brazilian Administration Review. 2020 ; 17( 3):[citado 2024 abr. 17 ] Available from: https://doi.org/10.1590/1807-7692bar2020180128
Vancouver
Mariutti FG, Giraldi J de ME. Country brand equity: the role of image and reputation [Internet]. BAR - Brazilian Administration Review. 2020 ; 17( 3):[citado 2024 abr. 17 ] Available from: https://doi.org/10.1590/1807-7692bar2020180128
Artigo de periodico
Destination advertisement semiotic signs: Analysing tourists visual attention and perceived ad effectiveness (2020)
Lourenção, Marina Toledo de Arruda ; Giraldi, Janaina de Moura Engracia ; Oliveira, Jorge Henrique Caldeira de
Source: Annals of Tourism Research. Unidade: FEARP
Subjects: PROPAGANDA, TURISMO, FOTOGRAFIA, ATENÇÃO VISUAL
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
LOURENÇÃO, Marina Toledo de Arruda e GIRALDI, Janaina de Moura Engracia e OLIVEIRA, Jorge Henrique Caldeira de. Destination advertisement semiotic signs: Analysing tourists visual attention and perceived ad effectiveness. Annals of Tourism Research, v. 84, 2020Tradução . . Disponível em: https://doi.org/10.1016/j.annals.2020.103001. Acesso em: 17 abr. 2024.
APA
Lourenção, M. T. de A., Giraldi, J. de M. E., & Oliveira, J. H. C. de. (2020). Destination advertisement semiotic signs: Analysing tourists visual attention and perceived ad effectiveness. Annals of Tourism Research, 84. doi:10.1016/j.annals.2020.103001
NLM
Lourenção MT de A, Giraldi J de ME, Oliveira JHC de. Destination advertisement semiotic signs: Analysing tourists visual attention and perceived ad effectiveness [Internet]. Annals of Tourism Research. 2020 ; 84[citado 2024 abr. 17 ] Available from: https://doi.org/10.1016/j.annals.2020.103001
Vancouver
Lourenção MT de A, Giraldi J de ME, Oliveira JHC de. Destination advertisement semiotic signs: Analysing tourists visual attention and perceived ad effectiveness [Internet]. Annals of Tourism Research. 2020 ; 84[citado 2024 abr. 17 ] Available from: https://doi.org/10.1016/j.annals.2020.103001
Artigo de periodico
Rio de Janeiro’s image as the 2016 Olympic Games host city: analysis of the main image formation factors (2020)
Ferreira, Luciana Brandão; Giraldi, Janaina de Moura Engracia
Source: Journal of Hospitality and Tourism Insights. Unidade: FEARP
Subjects: JOGOS OLÍMPICOS, IMAGEM, TURISMO, AFETIVIDADE
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ABNT
FERREIRA, Luciana Brandão e GIRALDI, Janaina de Moura Engracia. Rio de Janeiro’s image as the 2016 Olympic Games host city: analysis of the main image formation factors. Journal of Hospitality and Tourism Insights, v. 3, n. 2, p. 115-135, 2020Tradução . . Disponível em: https://doi.org/10.1108/JHTI-03-2019-0037. Acesso em: 17 abr. 2024.
APA
Ferreira, L. B., & Giraldi, J. de M. E. (2020). Rio de Janeiro’s image as the 2016 Olympic Games host city: analysis of the main image formation factors. Journal of Hospitality and Tourism Insights, 3( 2), 115-135. doi:10.1108/JHTI-03-2019-0037
NLM
Ferreira LB, Giraldi J de ME. Rio de Janeiro’s image as the 2016 Olympic Games host city: analysis of the main image formation factors [Internet]. Journal of Hospitality and Tourism Insights. 2020 ; 3( 2): 115-135.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1108/JHTI-03-2019-0037
Vancouver
Ferreira LB, Giraldi J de ME. Rio de Janeiro’s image as the 2016 Olympic Games host city: analysis of the main image formation factors [Internet]. Journal of Hospitality and Tourism Insights. 2020 ; 3( 2): 115-135.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1108/JHTI-03-2019-0037
Artigo de periodico
Development of sectoral brands with emphasis on structure and processes (2020)
Lourenção, Marina Toledo de Arruda ; Miyamaru, Leticia; Giraldi, Janaina de Moura Engracia ; Pádua, Silvia Inês Dallavalle de
Source: Business Process Management Journal. Unidade: FEARP
Subjects: MARCAS COMERCIAIS, MODA, CONSULTORIA DE EMPRESAS, WEB SITES
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
LOURENÇÃO, Marina Toledo de Arruda et al. Development of sectoral brands with emphasis on structure and processes. Business Process Management Journal, n. 1, p. 24-58, 2020Tradução . . Disponível em: https://doi.org/10.1108/BPMJ-09-2017-0254. Acesso em: 17 abr. 2024.
APA
Lourenção, M. T. de A., Miyamaru, L., Giraldi, J. de M. E., & Pádua, S. I. D. de. (2020). Development of sectoral brands with emphasis on structure and processes. Business Process Management Journal, ( 1), 24-58. doi:10.1108/BPMJ-09-2017-0254
NLM
Lourenção MT de A, Miyamaru L, Giraldi J de ME, Pádua SID de. Development of sectoral brands with emphasis on structure and processes [Internet]. Business Process Management Journal. 2020 ;( 1): 24-58.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1108/BPMJ-09-2017-0254
Vancouver
Lourenção MT de A, Miyamaru L, Giraldi J de ME, Pádua SID de. Development of sectoral brands with emphasis on structure and processes [Internet]. Business Process Management Journal. 2020 ;( 1): 24-58.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1108/BPMJ-09-2017-0254
Artigo de periodico
Country brand personality of Brazil: a hindsight of Aaker’s theory (2020)
Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia
Source: Place Branding and Public Diplomacy. Unidade: FEARP
Subjects: MARCAS, PERSONALIDADE, IDENTIDADE VISUAL, IMAGEM, VALOR (ECONOMIA)
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
MARIUTTI, Fabiana Gondim e GIRALDI, Janaina de Moura Engracia. Country brand personality of Brazil: a hindsight of Aaker’s theory. Place Branding and Public Diplomacy, v. 16, p. 251-264, 2020Tradução . . Disponível em: https://doi.org/10.1057/s41254-019-00153-3. Acesso em: 17 abr. 2024.
APA
Mariutti, F. G., & Giraldi, J. de M. E. (2020). Country brand personality of Brazil: a hindsight of Aaker’s theory. Place Branding and Public Diplomacy, 16, 251-264. doi:10.1057/s41254-019-00153-3
NLM
Mariutti FG, Giraldi J de ME. Country brand personality of Brazil: a hindsight of Aaker’s theory [Internet]. Place Branding and Public Diplomacy. 2020 ; 16 251-264.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1057/s41254-019-00153-3
Vancouver
Mariutti FG, Giraldi J de ME. Country brand personality of Brazil: a hindsight of Aaker’s theory [Internet]. Place Branding and Public Diplomacy. 2020 ; 16 251-264.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1057/s41254-019-00153-3
Artigo de periodico
Visual attention to the logos of popular and unknown brands: an eye-tracking study during decision-making (2020)
Salarifar, Mona; Alroaia, Younos Vakil; Danaei, Abolfazl; Riazi, Gholam Hossein; Giraldi, Janaina de Moura Engracia
Source: Journal of Information Technology Management. Unidade: FEARP
Subjects: MARCAS, LOGOMARCAS, ATENÇÃO VISUAL, PROCESSOS COGNITIVOS, TOMADA DE DECISÃO
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
SALARIFAR, Mona et al. Visual attention to the logos of popular and unknown brands: an eye-tracking study during decision-making. Journal of Information Technology Management, v. 12, n. 4, p. 200-214, 2020Tradução . . Disponível em: https://doi.org/10.22059/jitm.2020.301942.2516. Acesso em: 17 abr. 2024.
APA
Salarifar, M., Alroaia, Y. V., Danaei, A., Riazi, G. H., & Giraldi, J. de M. E. (2020). Visual attention to the logos of popular and unknown brands: an eye-tracking study during decision-making. Journal of Information Technology Management, 12( 4), 200-214. doi:10.22059/jitm.2020.301942.2516
NLM
Salarifar M, Alroaia YV, Danaei A, Riazi GH, Giraldi J de ME. Visual attention to the logos of popular and unknown brands: an eye-tracking study during decision-making [Internet]. Journal of Information Technology Management. 2020 ; 12( 4): 200-214.[citado 2024 abr. 17 ] Available from: https://doi.org/10.22059/jitm.2020.301942.2516
Vancouver
Salarifar M, Alroaia YV, Danaei A, Riazi GH, Giraldi J de ME. Visual attention to the logos of popular and unknown brands: an eye-tracking study during decision-making [Internet]. Journal of Information Technology Management. 2020 ; 12( 4): 200-214.[citado 2024 abr. 17 ] Available from: https://doi.org/10.22059/jitm.2020.301942.2516
Artigo de periodico
Application of neuroscience in the area of sustainability: mapping the territory (2020)
Pagan, Natália Munari ; Pagan, Karina Munari; Teixeira, Adriano Alves; Giraldi, Janaina de Moura Engracia ; Stefanelli, Nelson Oliveira ; Oliveira, Jorge Henrique Caldeira de
Source: Global Journal of Flexible Systems Management. Unidade: FEARP
Subjects: ECONOMIA CIRCULAR, MARKETING AMBIENTAL, NEUROMARKETING, DESENVOLVIMENTO SUSTENTÁVEL
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
PAGAN, Natália Munari et al. Application of neuroscience in the area of sustainability: mapping the territory. Global Journal of Flexible Systems Management, v. 21, p. 61-77, 2020Tradução . . Disponível em: https://doi.org/10.1007/s40171-020-00243-9. Acesso em: 17 abr. 2024.
APA
Pagan, N. M., Pagan, K. M., Teixeira, A. A., Giraldi, J. de M. E., Stefanelli, N. O., & Oliveira, J. H. C. de. (2020). Application of neuroscience in the area of sustainability: mapping the territory. Global Journal of Flexible Systems Management, 21, 61-77. doi:10.1007/s40171-020-00243-9
NLM
Pagan NM, Pagan KM, Teixeira AA, Giraldi J de ME, Stefanelli NO, Oliveira JHC de. Application of neuroscience in the area of sustainability: mapping the territory [Internet]. Global Journal of Flexible Systems Management. 2020 ; 21 61-77.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1007/s40171-020-00243-9
Vancouver
Pagan NM, Pagan KM, Teixeira AA, Giraldi J de ME, Stefanelli NO, Oliveira JHC de. Application of neuroscience in the area of sustainability: mapping the territory [Internet]. Global Journal of Flexible Systems Management. 2020 ; 21 61-77.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1007/s40171-020-00243-9
Artigo de periodico
Relationship between country brand and internationalization: a literature review (2019)
Montanari, Maria Gabriela ; Giraldi, Janaina de Moura Engracia ; Galina, Simone Vasconcelos Ribeiro
Source: Benchmarking: an International Journal. Unidade: FEARP
Subjects: MARCAS, INVESTIMENTOS ESTRANGEIROS, INTERNACIONALIZAÇÃO DE EMPRESAS, EMPRESAS MULTINACIONAIS, IMAGEM ORGANIZACIONAL
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
MONTANARI, Maria Gabriela e GIRALDI, Janaina de Moura Engracia e GALINA, Simone Vasconcelos Ribeiro. Relationship between country brand and internationalization: a literature review. Benchmarking: an International Journal, v. 27, n. 7, p. 2148-2165, 2019Tradução . . Disponível em: https://doi.org/10.1108/BIJ-09-2018-0277. Acesso em: 17 abr. 2024.
APA
Montanari, M. G., Giraldi, J. de M. E., & Galina, S. V. R. (2019). Relationship between country brand and internationalization: a literature review. Benchmarking: an International Journal, 27( 7), 2148-2165. doi:10.1108/BIJ-09-2018-0277
NLM
Montanari MG, Giraldi J de ME, Galina SVR. Relationship between country brand and internationalization: a literature review [Internet]. Benchmarking: an International Journal. 2019 ; 27( 7): 2148-2165.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1108/BIJ-09-2018-0277
Vancouver
Montanari MG, Giraldi J de ME, Galina SVR. Relationship between country brand and internationalization: a literature review [Internet]. Benchmarking: an International Journal. 2019 ; 27( 7): 2148-2165.[citado 2024 abr. 17 ] Available from: https://doi.org/10.1108/BIJ-09-2018-0277

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