Improving business innovation and research through the application of neuromarketing with ethics: a framework (2015)
- Authors:
- USP affiliated authors: OLIVEIRA, JORGE HENRIQUE CALDEIRA DE - FEARP ; GIRALDI, JANAINA DE MOURA ENGRACIA - FEARP
- Unidade: FEARP
- DOI: 10.1504/IJBIR.2015.065953
- Subjects: NEUROMARKETING; INOVAÇÕES TECNOLÓGICAS; MARKETING; ÉTICA
- Language: Inglês
- Imprenta:
- Source:
- Título do periódico: International Journal of Business Innovation and Research
- ISSN: 1751-0252
- Volume/Número/Paginação/Ano: v. 9, n. 1, p. 52-64, 2015
- Este periódico é de assinatura
- Este artigo NÃO é de acesso aberto
- Cor do Acesso Aberto: closed
-
ABNT
OLIVEIRA, Jorge Henrique Caldeira de et al. Improving business innovation and research through the application of neuromarketing with ethics: a framework. International Journal of Business Innovation and Research, v. 9, n. 1, p. 52-64, 2015Tradução . . Disponível em: https://doi.org/10.1504/IJBIR.2015.065953. Acesso em: 19 abr. 2024. -
APA
Oliveira, J. H. C. de, Giraldi, J. de M. E., Jabbour, C. J. C., Ferreira Netto, C., & Betti, K. C. M. (2015). Improving business innovation and research through the application of neuromarketing with ethics: a framework. International Journal of Business Innovation and Research, 9( 1), 52-64. doi:10.1504/IJBIR.2015.065953 -
NLM
Oliveira JHC de, Giraldi J de ME, Jabbour CJC, Ferreira Netto C, Betti KCM. Improving business innovation and research through the application of neuromarketing with ethics: a framework [Internet]. International Journal of Business Innovation and Research. 2015 ; 9( 1): 52-64.[citado 2024 abr. 19 ] Available from: https://doi.org/10.1504/IJBIR.2015.065953 -
Vancouver
Oliveira JHC de, Giraldi J de ME, Jabbour CJC, Ferreira Netto C, Betti KCM. Improving business innovation and research through the application of neuromarketing with ethics: a framework [Internet]. International Journal of Business Innovation and Research. 2015 ; 9( 1): 52-64.[citado 2024 abr. 19 ] Available from: https://doi.org/10.1504/IJBIR.2015.065953 - Neuromarketing and its implications for operations management: an experiment with two brands of beer
- Destination website management: a social constructionist approach
- Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing
- What is neuromarketing?: a proposal for a broader and more accurate definition
- Benefícios e desafios de uma marca setorial: um estudo sobre a marca Brasil Fashion System
- A review of studies on neuromarketing: practical results, techniques, contributions and limitations
- Gender differences: visual attention and attitude toward advertisements
- Comunicação on-line e off-line para marca-país: um estudo exploratório sobre a Marca Brasil
- Eye tracking in neuromarketing: a research agenda for marketing studies
- Sexual appeal in print media advertising: effects on brand recall and fixation time
Informações sobre o DOI: 10.1504/IJBIR.2015.065953 (Fonte: oaDOI API)
How to cite
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
