Quality management in services marketing: levels of acceptance of financial services in mailing agencies (2004)
- Authors:
- USP affiliated authors: GOUVEA, MARIA APARECIDA - FEA ; TOLEDO, GERALDO LUCIANO - FEA ; RODRIGUES FILHO, LINO NOGUEIRA - FEA
- Unidade: FEA
- Subjects: ADMINISTRAÇÃO DA QUALIDADE; MARKETING DE SERVIÇO
- Language: Inglês
- Imprenta:
- Publisher: POMS/EurOMA/JSPM
- Publisher place: Miami
- Date published: 2004
- Source:
- Título do periódico: POM´s expanding constellation : conference papaers
- Conference titles: Annual POMS Conference
-
ABNT
GOUVÊA, Maria Aparecida e TOLEDO, Geraldo Luciano e RODRIGUES FILHO, Lino Nogueira. Quality management in services marketing: levels of acceptance of financial services in mailing agencies. 2004, Anais.. Miami: POMS/EurOMA/JSPM, 2004. . Acesso em: 23 abr. 2024. -
APA
Gouvêa, M. A., Toledo, G. L., & Rodrigues Filho, L. N. (2004). Quality management in services marketing: levels of acceptance of financial services in mailing agencies. In POM´s expanding constellation : conference papaers. Miami: POMS/EurOMA/JSPM. -
NLM
Gouvêa MA, Toledo GL, Rodrigues Filho LN. Quality management in services marketing: levels of acceptance of financial services in mailing agencies. POM´s expanding constellation : conference papaers. 2004 ;[citado 2024 abr. 23 ] -
Vancouver
Gouvêa MA, Toledo GL, Rodrigues Filho LN. Quality management in services marketing: levels of acceptance of financial services in mailing agencies. POM´s expanding constellation : conference papaers. 2004 ;[citado 2024 abr. 23 ] - Service attributes, perceived value and pricing: an empirical study with the Brazilian post office
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