The importance of the store image and private label brands' management for the success of strategies: an exploratory study in Brazil

The importance of the store image and private label brands' management for the success of strategies: an exploratory study in Brazil (2007)

Authors:
- Campomar, Marcos Cortez
- Giraldi, Janaina de Moura Engracia
USP affiliated authors: CAMPOMAR, MARCOS CORTEZ - FEARP ; GIRALDI, JANAINA DE MOURA ENGRACIA - FEARP
Unidade: FEARP
Subjects: MARKETING ESTRATÉGICO; VAREJO
Language: Inglês
Imprenta:
- Publisher: Business Association of Latin American Studies
- Publisher place: San José
- Date published: 2007
Source:
- Título do periódico: Competitiveness in Latin America: new challenges, new directions
Conference titles: BALAS 2007

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ABNT

CAMPOMAR, Marcos Cortez e GIRALDI, Janaina de Moura Engracia. The importance of the store image and private label brands' management for the success of strategies: an exploratory study in Brazil. 2007, Anais.. San José: Business Association of Latin American Studies, 2007. . Acesso em: 20 abr. 2024.
APA

Campomar, M. C., & Giraldi, J. de M. E. (2007). The importance of the store image and private label brands' management for the success of strategies: an exploratory study in Brazil. In Competitiveness in Latin America: new challenges, new directions. San José: Business Association of Latin American Studies.
NLM

Campomar MC, Giraldi J de ME. The importance of the store image and private label brands' management for the success of strategies: an exploratory study in Brazil. Competitiveness in Latin America: new challenges, new directions. 2007 ;[citado 2024 abr. 20 ]
Vancouver

Campomar MC, Giraldi J de ME. The importance of the store image and private label brands' management for the success of strategies: an exploratory study in Brazil. Competitiveness in Latin America: new challenges, new directions. 2007 ;[citado 2024 abr. 20 ]