Hardcore fans of soccer and their motivation and beliefs for buying counterfeit sports products: empirical evidence from Brazil (2011)
- Authors:
- USP affiliated authors: VELOSO, ANDRES RODRIGUEZ - FEA ; CAMPOMAR, MARCOS CORTEZ - FEA
- Unidade: FEA
- Subjects: FALSIFICAÇÃO; MARKETING ESPORTIVO; COMPORTAMENTO DO CONSUMIDOR
- Language: Inglês
- Imprenta:
- Publisher: Academy of Marketing
- Publisher place: Argyll
- Date published: 2011
- Source:
- Título do periódico: Marketing fields forever
- Conference titles: Academy of Marketing Conference 2011
-
ABNT
VELOSO, Andres Rodriguez et al. Hardcore fans of soccer and their motivation and beliefs for buying counterfeit sports products: empirical evidence from Brazil. 2011, Anais.. Argyll: Academy of Marketing, 2011. Disponível em: https://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0239.pdf. Acesso em: 23 abr. 2024. -
APA
Veloso, A. R., Saravia, G., Campomar, M. C., & Campomar, M. B. (2011). Hardcore fans of soccer and their motivation and beliefs for buying counterfeit sports products: empirical evidence from Brazil. In Marketing fields forever. Argyll: Academy of Marketing. Recuperado de https://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0239.pdf -
NLM
Veloso AR, Saravia G, Campomar MC, Campomar MB. Hardcore fans of soccer and their motivation and beliefs for buying counterfeit sports products: empirical evidence from Brazil [Internet]. Marketing fields forever. 2011 ;[citado 2024 abr. 23 ] Available from: https://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0239.pdf -
Vancouver
Veloso AR, Saravia G, Campomar MC, Campomar MB. Hardcore fans of soccer and their motivation and beliefs for buying counterfeit sports products: empirical evidence from Brazil [Internet]. Marketing fields forever. 2011 ;[citado 2024 abr. 23 ] Available from: https://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0239.pdf - Análise de estratégias de comunicação em propagandas televisivas voltadas ao público infantil
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