Integrated communication in retail fashion: a study of integration Between advertising and communication at the point of sale (2013)
- Authors:
- Autor USP: ALVAREZ, FRANCISCO JAVIER SEBASTIAN MENDIZABAL - EACH
- Unidade: EACH
- Subjects: MODA; PROPAGANDA; COMUNICAÇÃO INTEGRADA
- Language: Inglês
- Imprenta:
- Source:
- Título do periódico: Journal of Arts and Humanities
- ISSN: 2167-9045
- Volume/Número/Paginação/Ano: v. 2, n. 2, p. 25-37, mar. 2013
-
ABNT
FAVERO, Marcela Bortotti e MENDIZABAL ALVAREZ, Francisco Javier Sebastian. Integrated communication in retail fashion: a study of integration Between advertising and communication at the point of sale. Journal of Arts and Humanities, v. 2, n. 2, p. 25-37, 2013Tradução . . Disponível em: http://www.theartsjournal.org/index.php/site/article/view/66/65. Acesso em: 23 abr. 2024. -
APA
Favero, M. B., & Mendizabal Alvarez, F. J. S. (2013). Integrated communication in retail fashion: a study of integration Between advertising and communication at the point of sale. Journal of Arts and Humanities, 2( 2), 25-37. Recuperado de http://www.theartsjournal.org/index.php/site/article/view/66/65 -
NLM
Favero MB, Mendizabal Alvarez FJS. Integrated communication in retail fashion: a study of integration Between advertising and communication at the point of sale [Internet]. Journal of Arts and Humanities. 2013 ; 2( 2): 25-37.[citado 2024 abr. 23 ] Available from: http://www.theartsjournal.org/index.php/site/article/view/66/65 -
Vancouver
Favero MB, Mendizabal Alvarez FJS. Integrated communication in retail fashion: a study of integration Between advertising and communication at the point of sale [Internet]. Journal of Arts and Humanities. 2013 ; 2( 2): 25-37.[citado 2024 abr. 23 ] Available from: http://www.theartsjournal.org/index.php/site/article/view/66/65 - Social networks: multiple case studies about use and consitency of social networks as a tool of integrated marketing communication
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