The importance of the learning cycle in the process of open innovation in a multinational company (2013)
- Authors:
- USP affiliated authors: MORAES, RENATO DE OLIVEIRA - EP ; LAURINDO, FERNANDO JOSÉ BARBIN - EP ; KISSIMOTO, KUMIKO OSHIO - EP
- Unidade: EP
- DOI: 10.5748/9788599693094-10CONTECSI/PS-353
- Subjects: INOVAÇÕES TECNOLÓGICAS; EMPRESAS MULTINACIONAIS
- Language: Português
- Abstract: Since the concept of open innovation was introduced in the marketplace, publications in the business and information technology areas have been populated with studies relating collaboration, innovation and open innovation . However, in a closer look, what is usually seen is that both, companies and academics, are still trying to understand how to implement the practice and principles o f o pen innovation. Some niche companies have applied open innovation and collaboration principles and implemented what is called open innovation platform and have been successful in the market. But most of the companies, are still trying to figure out how to integrate these new concepts to their business processes. Through a longitudinal and qualitative research approach was developed in order to investigate how a multinational company established in Brazil, implemented an open innovation initiative. The first initiatives undertaken by this company in the OI area were below the expectations but the learning cycle and the adoption of new technology determined how to plan the next initiatives. Results indicate that at each learning cycle, they achieve better outcomes
- Imprenta:
- Publisher: TECSI/EAC/FEA/USP
- Publisher place: São Paulo
- Date published: 2013
- Source:
- Título do periódico: Anais
- Conference titles: Congresso Internacional de Gestão da Tecnologia e Sistemas de Informação - CONTECSI
- Este periódico é de assinatura
- Este artigo NÃO é de acesso aberto
- Cor do Acesso Aberto: closed
-
ABNT
KISSIMOTO, Kumiko Oshio e MORAES, Renato de Oliveira e LAURINDO, Fernando José Barbin. The importance of the learning cycle in the process of open innovation in a multinational company. 2013, Anais.. São Paulo: TECSI/EAC/FEA/USP, 2013. Disponível em: https://doi.org/10.5748/9788599693094-10CONTECSI/PS-353. Acesso em: 26 abr. 2024. -
APA
Kissimoto, K. O., Moraes, R. de O., & Laurindo, F. J. B. (2013). The importance of the learning cycle in the process of open innovation in a multinational company. In Anais. São Paulo: TECSI/EAC/FEA/USP. doi:10.5748/9788599693094-10CONTECSI/PS-353 -
NLM
Kissimoto KO, Moraes R de O, Laurindo FJB. The importance of the learning cycle in the process of open innovation in a multinational company [Internet]. Anais. 2013 ;[citado 2024 abr. 26 ] Available from: https://doi.org/10.5748/9788599693094-10CONTECSI/PS-353 -
Vancouver
Kissimoto KO, Moraes R de O, Laurindo FJB. The importance of the learning cycle in the process of open innovation in a multinational company [Internet]. Anais. 2013 ;[citado 2024 abr. 26 ] Available from: https://doi.org/10.5748/9788599693094-10CONTECSI/PS-353 - Customer-enterprise integration as success factor in the personalization strategy
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Informações sobre o DOI: 10.5748/9788599693094-10CONTECSI/PS-353 (Fonte: oaDOI API)
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