Organizational structures for the execution of marketing activities: a case study in Brazil (2014)
- Authors:
- Autor USP: CAMPOMAR, MARCOS CORTEZ - FEA
- Unidade: FEA
- Subjects: MARKETING; ESTRUTURA ORGANIZACIONAL
- Language: Inglês
- Imprenta:
- Publisher: Business Association of Latin American Studies
- Publisher place: Seattle
- Date published: 2014
- Source:
- Título do periódico: Local responses to global challenges: lessons from small economies
- Conference titles: BALAS Annual Conference 2014
-
ABNT
SHIRAISHI, Guilherme de Farias e BARBOSA, Saulo Dubard e CAMPOMAR, Marcos Cortez. Organizational structures for the execution of marketing activities: a case study in Brazil. 2014, Anais.. Seattle: Business Association of Latin American Studies, 2014. Disponível em: http://www.balas.org/BALAS_2014_proceedings/data/documents/p712186.pdf. Acesso em: 19 abr. 2024. -
APA
Shiraishi, G. de F., Barbosa, S. D., & Campomar, M. C. (2014). Organizational structures for the execution of marketing activities: a case study in Brazil. In Local responses to global challenges: lessons from small economies. Seattle: Business Association of Latin American Studies. Recuperado de http://www.balas.org/BALAS_2014_proceedings/data/documents/p712186.pdf -
NLM
Shiraishi G de F, Barbosa SD, Campomar MC. Organizational structures for the execution of marketing activities: a case study in Brazil [Internet]. Local responses to global challenges: lessons from small economies. 2014 ;[citado 2024 abr. 19 ] Available from: http://www.balas.org/BALAS_2014_proceedings/data/documents/p712186.pdf -
Vancouver
Shiraishi G de F, Barbosa SD, Campomar MC. Organizational structures for the execution of marketing activities: a case study in Brazil [Internet]. Local responses to global challenges: lessons from small economies. 2014 ;[citado 2024 abr. 19 ] Available from: http://www.balas.org/BALAS_2014_proceedings/data/documents/p712186.pdf - Novos produtos e novos mercados
- O futuro do marketing
- Uma visão sobre o marketing estratégico
- A logística sob a ótica da Internet
- Estilos gerenciais da tecnologia de informação sob o prisma do setor de telecomunicação
- A criança no varejo de baixa renda
- El sistema de marketing
- O problema da pesquisa de marketing
- Retail store image: a comparison among theoretical and empirical dimensions
- Micro e pequenas empresas: características estruturais e gerenciais
How to cite
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
