Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing (2014)
- Authors:
- USP affiliated authors: OLIVEIRA, JORGE HENRIQUE CALDEIRA DE - FEARP ; GIRALDI, JANAINA DE MOURA ENGRACIA - FEARP
- Unidade: FEARP
- DOI: 10.5539/ijbm.v9n9p96
- Subjects: NEUROMARKETING; ECONOMIA; COMPORTAMENTO DO CONSUMIDOR; PESQUISA DE MERCADO
- Language: Inglês
- Imprenta:
- Source:
- Título do periódico: International Journal of Business and Management
- ISSN: 1833-3850
- Volume/Número/Paginação/Ano: v. 9, n. 9, p. 96-107, 2014
- Este periódico é de acesso aberto
- Este artigo é de acesso aberto
- URL de acesso aberto
- Cor do Acesso Aberto: gold
- Licença: cc-by
-
ABNT
OLIVEIRA, Jorge Henrique Caldeira de e GIRALDI, Janaina de Moura Engracia e SANTOS, Renê de Oliveira Joaquim dos. Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing. International Journal of Business and Management, v. 9, n. 9, p. 96-107, 2014Tradução . . Disponível em: https://doi.org/10.5539/ijbm.v9n9p96. Acesso em: 23 abr. 2024. -
APA
Oliveira, J. H. C. de, Giraldi, J. de M. E., & Santos, R. de O. J. dos. (2014). Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing. International Journal of Business and Management, 9( 9), 96-107. doi:10.5539/ijbm.v9n9p96 -
NLM
Oliveira JHC de, Giraldi J de ME, Santos R de OJ dos. Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing [Internet]. International Journal of Business and Management. 2014 ; 9( 9): 96-107.[citado 2024 abr. 23 ] Available from: https://doi.org/10.5539/ijbm.v9n9p96 -
Vancouver
Oliveira JHC de, Giraldi J de ME, Santos R de OJ dos. Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing [Internet]. International Journal of Business and Management. 2014 ; 9( 9): 96-107.[citado 2024 abr. 23 ] Available from: https://doi.org/10.5539/ijbm.v9n9p96 - Neuromarketing and its implications for operations management: an experiment with two brands of beer
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Informações sobre o DOI: 10.5539/ijbm.v9n9p96 (Fonte: oaDOI API)
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