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Artigo de periodico

The art of capital (2019)

  • Autor:
  • Autor USP: CALDAS, WALDENYR - ECA
  • Unidade: ECA
  • DOI: 10.5281/zenodo.4068504
  • Subjects: ARTE; MERCADO DE ARTE; ESTÉTICA (ARTE)
  • Language: Inglês
  • Abstract: This essay addresses the mercantile relationships between artistic production and capitalist society. From the end of feudalism and the beginning of the Renaissance to the present day, art — as a product that requires creativity and talent from its author — is a creation that enjoys very high prestige as an integral part of capitalist society. The essay’saim is to analyze how both art and capital are situated contemporaneously. In complex societies, as we know, the role of the media is of great significance, due to the decision-makers characteristics. For this reason, art criticism is systematically included in the media. Thus, the media is analyzed for artistic production in its various segments, and also the relationship between artists, galleries, consumers, and media. The background of this analysis focuses on howartwork adopts the position as another commodity in capitalist society. Like any other good, art becomes a product to be traded by artists, gallery owners, art dealers,and consumers who ultimately play the role of people in the business. However, none of this is new, in so far as we can empirically perceive; the logic of Capital is capable of transforming everything into something merchantable — that is, into merchandise. At another point in the essay, I devote myself to the discussion for establishing the aesthetic quality of a work of art. I attempt to interpret the role of the art critic that adopts — almost — the right to establish and make public the quality of some work, where the aesthetic criteria — beauty and quality — are in question. At this point in my discussion, I anticipate the very probable possibility that, in the analysis of art criticism, the values of a class culture prevail and that a critical review or speech reflects the values of mainstream culture, as consumption in capitalist society is stratified
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    • Versão PublicadaAcesso à fonteDOI
    Informações sobre o DOI: 10.5281/zenodo.4068504 (Fonte: oaDOI API)
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    • ABNT

      CALDAS, Waldenyr. The art of capital. Art Style: Art & Culture International Magazine, n. 1, p. 37-47, 2019Tradução . . Disponível em: https://doi.org/10.5281/zenodo.4068504. Acesso em: 20 maio 2024.

    • APA

      Caldas, W. (2019). The art of capital. Art Style: Art & Culture International Magazine, ( 1), 37-47. doi:10.5281/zenodo.4068504

    • NLM

      Caldas W. The art of capital [Internet]. Art Style: Art & Culture International Magazine. 2019 ;( 1): 37-47.[citado 2024 maio 20 ] Available from: https://doi.org/10.5281/zenodo.4068504

    • Vancouver

      Caldas W. The art of capital [Internet]. Art Style: Art & Culture International Magazine. 2019 ;( 1): 37-47.[citado 2024 maio 20 ] Available from: https://doi.org/10.5281/zenodo.4068504

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