@article{articlec8275643,
title   = {Laddering in the practice of marketing research: barriers and solutions},
author = {Veludo de Oliveira, Tânia Modesto and Ikeda, Ana Akemi and Campomar, Marcos Cortez},
year = {2006},
doi = {10.1108/13522750610671707},
journal   = {Qualitative Market Research : an International Journal}
}