@inproceedings{inproceedingsb671ba0a, title = {Cost-to-serve measurement and customer profitability analysis: a case study at a food industry in Brazil}, author = {Guerreiro, Reinaldo and Merschmann, Elvira Vazquez Villamor and Bio, Sérgio Rodrigues}, year = {2007}, publisher = {ISEOR}, booktitle = {Congrès Transatlantique de Comptabilité, Audit, Contróle de Gestion, Gestion des Coûts et Mondialisation} }