@inproceedings{inproceedings543eb97f,
title   = {Reflections on the blue ocean strategy: a comparison with the strategies of Ansoff, Porter and Hax & Wilde},
author = {Jussani, Ailton Conde and Krakauer, Patricia Viveiros de Castro and Polo, Edison Fernandes},
year = {2011},
publisher = {IAMOT},
booktitle   = {International Conference on Management of Technology}
}