@inproceedings{inproceedingsb8c8db33,
title   = {Costs of marketing channels flows: a food business case applying the channel efficiency model},
author = {Cônsoli, Matheus Alberto and Lopes, Frederico Fonseca and Neves, Marcos Fava},
year = {2004},
publisher = {EMAC},
booktitle   = {European Marketing Academy Conference}
}