@inproceedings{inproceedingsacea768f,
title   = {Evolution and trends in the study of marketing planning},
author = {Campomar, Marcos Cortez and Falcão, Roberto Flores and Ikeda, Ana Akemi},
year = {2014},
publisher = {Business Association of Latin American Studies},
booktitle   = {BALAS Annual Conference 2014}
}