@article{articlef9c12a37,
title   = {Return on investment in sports marketing initiatives: a study focusing on a Brazilian soccer team},
author = {Louzada, Laura Mendes and Costa, André Lucirton and Giraldi, Janaina de Moura Engracia},
year = {2014},
doi = {10.5430/ijba.v5n5p71},
journal   = {International Journal of Business Administration}
}