@article{article9dbd2d22, title = {Critical aspects of the innovation management: the cases natura and oxiteno}, author = {Silva, Sheila Serafim da and Vasconcellos, Eduardo Pinheiro Gondim de and Oliveira, Murilo Alvarenga and Spers, Renata Giovinazzo}, year = {2017}, doi = {10.5585/iji.v511.138}, journal = {International Journal of Innovation} }