@article{articleda88b3fb,
title   = {The influence of celebrity endorsement on visual attention: an eye-tracking study in brazil},
author = {Falsarella, Carla Regina Borges Matias and Oliveira, Jorge Henrique Caldeira de and Giraldi, Janaina de Moura Engracia},
year = {2017},
journal   = {Academy of Marketing Studies Journal}
}